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on january 16, the company held a joint working meeting of sales department, marketing department and purchasing department, summed up sales and market development and procurement in 2017 and put forward specific requirements for the work in 2018. president lin chengbin took the chair of the meeting. chairman and party secretary lin hefeng, liu jun, director of sales, marketing department director liu jialing, director of purchasing zhang nianlei, sales department, marketing department, procurement department responsible person and staff attend the meeting.
the sales department, marketing department and purchasing department head spoke one after another. the briefly summarized the work of the past year and made a statement on the accomplishment of the 2018 targets and tasks. in the past year, under the company's correct policy, despite the market downturn, bulk raw materials prices rose to varying degrees, the state vigorously remediation of environmental protection and safety and other pressure and challenges, the company's annual product sales, sales in the international market volume, recovery of payment data have contrarian increased to a new high record. product sales structure should achieve optimal adjustment, market development is difficult but effective, all kinds of raw and auxiliary materials procurement and reserves for the normal production has provided a guarantee.
president lin pointed out at the meeting that the company has been developing for 50 years so far and is facing a brand new starting point. jiejing's business will usher in a strategic transformation of marine biomedicine, big health and large-scale agriculture and will be good for both the country and the people.
president lin mentioned recently that the "overall plan for building a comprehensive test area for new and old kinetics conversion in shandong" successfully approved the first regional national development strategy after the 19th national congress, which is the first regional development strategy in china that takes the conversion of old and new kinetic energy as its theme. the province set up a 600 billion yuan fund to guide the capital to invest in old and new kinetic energy conversion, the company was listed as the first innovation in top 100 pilot enterprises in shandong province, we must seize this major opportunity, focusing on building a century-old factory, the momentum and work hard to promote the long-term development of enterprises.
president lin also emphasized three tasks. first, the sales department achieved very good results in the past year under very difficult circumstances. in 2018, we should make product sales to a new level. second, to complete the sales of sodium alginate task at the same time, speed up the transformation of product sales structure, sales staff should make full use of the company's superior resources, the company relies on advanced scientific and technological innovation capability of the company r & d and production of high value-added product sales, to try efforts to go out, open up new markets, new customers. third, the people's should be have one mind, strict requirements, to do a good job of sales, to implement the elimination mechanism in the new year, in order to motivate sales staff to continuously improve their business ability and improve sales performance.
at the meeting, chairman lin emphasized that as the first sales and marketing development and procurement joint meeting in 2018, the participating departments and personnel should make a detailed analysis and implement well in light of the spirit of the meeting. he said recalling the development of the company is in line with the leading spirit of the 18th cpc national congress and the 19th national congress of the cpc, and the 19th cpc national congress established the general leadership and authority of general secretary xi jinping. this is a major contribution made by the conference. our business should also be consistent with the spirit of the 19 th national congress, study and understand them well, and they should also have principles and discipline in their work.
chairman lin said that in recent years, the company has made steady progress in the layout of the marine blue economy industry and has made steady progress through scientific and technological innovation, recruiting and employing talents, building new projects from the old workshop from the old three-kind "products to high-tech products, initially realizing the transformation and upgrading of enterprises. in the sales work, we can not hold the idea of eating from the old, we should conscientiously decompose and implement the new goal for the year and achieve greater goal through hard work and struggle. sales policy should be modified to improve better incentives. he pointed out that for low-end products, compared to non-standard small factories and non-standard market, they have more competitiveness, which belongs to the low-level market competition, the sales department should pay attention to the scale of sales of old products, and try to develop new product markets and earn more profits, the purchasing department should guarantee the supply of materials at a reasonable price, and the production department should take the initiative to account for the cost of production. this is a very simple business management principle. as the saying goes many years ago: purchasing cheap, sell expensive, no waste of the middle part.
lin mentioned that sales should consider how to make good use of the big data of production, supplying and marketing links and truly play a role. to safeguard customers, strengthen communication, publicity companies, products, maintain competitive edge in the industry. he pointed out that in last year, the company seized some opportunities and laid a good foundation. we must make persistent efforts to realize the structural adjustment of sales from low-end products to high-value-added products as soon as possible. this is also the supply-side reform task of the enterprises. enterprises are the basic cells of society. the state has put forward the targets of different periods at the macroscopic level. the companies also need to unite as one and the same one from the perspective of imagination and use the well-established platforms to integrate chinese dreams and cleanliness crystal dream organic combination of new sail and a new era, new ideas to lead the new journey, to make a self-confidence jiejing with continuous learning and progress, improve their ability to work, by true ability to accomplish more products into commodities , create more benefits, make positive contributions to the national society and display the new image of the industry benchmark in the new era.