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on jun.27, the brand building conference of rizhao city was held in the meeting room of 2nd floor of the municipal authorities complex office building. the relative city leaders, county and area government leaders and head of department, the heads of key brand enterprise and the enterprises whose brands have cultivating potential, attended this meeting. mayor qi jiabin, vice mayor liu zhaoliang,xu shuli, gao yuebo, and secretary general huang xiuqin attended the meeting.
as one of the two representatives of rizhao city’s key brand enterprise, our ceo lin chengbin made an address about build the brand of jiejing, achieve 100-year-old company. he mentioned in his speech that jiejing group has always values brand building, adhering to the concept of people-oriented, faith in collaboration, mutual benefit and win-win, and has build up a good image of seaweed processing leading enterprise, from the high-end product research, enterprise culture, credit management, after sales service and social responsibility. “jiejing” brand has won high awareness and good reputation. he expressed that jiejing will keep on quality first, reputation first, service first, select the right market position, implement multiplex development, and build up special brand in health business. and keep on brand building and 100-year-old plant strategic planning, adhering to the creation and continuous development, consistently develop the market and help to the construction of rizhao brand and the advanced of soft power.
mayor qi mentioned in his speech that brand construction is a system engineering. it has significant reality and long-term meaning for making rizhao city to be a beautiful, ecological livable and lifeful new costal city. rizhao has build series of brands such as jiejing and wuzheng, but we need to enhance the brand awareness, comprehensively strengthen the quality management. each government department should support the enterprises to strengthen the brand construction and to improve the product competitiveness in the market, thus to guarantee the smooth implementation of the industrial promoting city strategy.